Craftsman | Screw*d

An interactive reality series. Craftsman took one tool-clueless person through a series of intense, even high-risk tool and survival challenges and put them through the ringer. The goal: Turn him into the ultimate handyman.

Recognition:

2012 SXSW Interactive – Business – Winner

2012 Communication Arts Interactive Annual – Advertising – Winner

2012 ADC – Integrated – Bronze

2012 One Show – Interactive – Website: Social Networks/Community – Bronze Pencil

2012 Clio’s – Integrated Campaign – Bronze

2012 Clio’s – Facebook Integrated Media – Finalist

2012 Webby’s – Interactive Advertising: Branded Content – Official Honoree

2012 AICP – Social – Finalist

2012 One Show – Campaign – Finalist
Client: Craftsman Tools Agency: Y&R/Chicago Category: Advertising