IBM | Operation Underground

Fight Carbon. Third short film filmed in Toronto, Canada. The team found and cleaned sites around the city (a non-operational subway platform) using this unorthodox artistic technique. In the spirit of the clean graffiti, the locations were cleaned entirely using only water, a rag and a non-harmful cleaning product. After each mural was completed, the entire site was cleaned, leaving no trace of the artwork except on film.

Client: IBM Agency: Ogilvy Paris Category: Advertising